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  • Fool Canada

    Fool Canada

    Coming to CBC in June! Starring comedic talent Will Sasso (MADtv), Fool Canada is a fun and witty social experiment series that tests Canadians’ notorious politeness, patience and gullibility. Armed with a truckload of hidden cameras and devious disguises, Sasso and a team of comedians poke fun at what it means to be Canadian.

  • MsLabelled


    A young fashionista tries to find her own voice in the high-pressure world of fashion by launching an upstart fashion blog, after landing a job at a magazine overseen by editor-at-large Jeanne Beker. Watch now on the VervegirlTV YouTube channel and

  • Life After Digital

    Life After Digital

    This one-hour documentary offers a startling look at the unintended consequences of our wired world – from cyberbullying and trolling to facial recognition technologies that turn the face of every social media user into a barcode.

  • Carmilla


    More than 14 million views on YouTube! Funded by U By Kotex®, this irreverent, mysterious comedy (36 x four-minutes) for millennials from shift2 and Smokebomb is a scripted transmedia series that puts a modern spin on the cult classic gothic vampire novella by Joseph Sheridan Le Fanu.

  • The Moblees

    The Moblees

    The #1 show on Kids’ CBC! Integrating a holistic approach to healthy active living, The Moblees (30 x 11-minutes) is a new live-action interactive musical adventure series that gets kids aged 3 – 5 up and moving.

  • Murdoch Mysteries

    Murdoch Mysteries

    Season 9 ordered! Set in Toronto at the dawn of the 20th century, Murdoch Mysteries is a one-hour drama series that explores the intriguing world of William Murdoch (Yannick Bisson), a methodical and dashing detective who pioneers innovative investigative techniques to solve some of the city’s most gruesome murders.



Apr 14 2015 - Deadline: Shaftesbury’s ‘Houdini And Doyle’ series picked up by Fox, ITV & Shaw Media

A supernatural crime drama inspired by the unlikely real-life friendship between Sherlock Holmes author Sir Arthur Conan Doyle and illusionist Harry Houdini is headed to the small screen in the U.S., UK and Canada. I’ve learned that Sony Pictures TV has sold the 10-episode series to Fox, the UK’s ITV and Canada’s Shaw Media. Titled Houdini And Doyle, the drama — which will go straight to series — hails from The Librarian franchise creator David Titcher, House creator David Shore and House writer-producer David Hoselton. Canada’s Shaftesbury and the UK’s Big Talk co-produce, with Sony TV, where Shore is under an overall deal, distributing worldwide. Fox had no comment.

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Apr 08 2015 - Murdoch Mysteries crime scenes come to life in Smokebomb’s The Infernal Device

CBC and Smokebomb Entertainment, Shaftesbury’s award-winning digital studio, unveil a brand new online mystery, Murdoch Mysteries: The Infernal Device on April 8, 2015. The unprecedented interactive experience turns Murdoch Mystereis fans into detectives, through an engaging six-week mystery including real-world events in Canada and the UK that bring the storyline to life in full turn-of-the-century detail.

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Apr 07 2015 - Shaftesbury/Smokebomb creates branded digital entertainment pitch competition with Banff

With evolving media consumption habits and funding models continuing to shape the industry, Shaftesbury and its award-winning digital studio, Smokebomb Entertainment, have teamed up with the Banff World Media Festival to launch The AMP (Audience Metrics Partnership) Accelerator a branded entertainment pitch competition with a focus on engaging female millennial audiences. The top three finalists will be sent to the Banff Media World Festival to pitch their projects during a live Festival session, where one winner will receive a development deal with Shaftesbury/Smokebomb.

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Apr 01 2015 - MIPTV Preview: Branded Content ‘So good you don’t know it’s marketing’

While a lot of branded content involves a mix of TV and digital, a growing number of projects are bypassing TV altogether. One interesting example of this is Smokebomb Entertainment’s Carmilla, a YouTube-based series that was created in partnership with shift2 and is funded by Kimberly-Clark feminine-care brand Kotex.

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Mar 25 2015 - Globe and Mail: Schick launches YouTube web series to reach younger consumers

In an early episode of the new online video series MsLabelled, the spunky protagonist, Ella, explains why the Internet is so influential: “Young people with money to spend, they don’t want corporations telling them what to buy,” she says. “They want real people giving them authentic suggestions.” As it happens, Ella herself is partly created by an advertiser, in hopes that her authentic voice will influence young consumers.

The series is funded by Schick Inc., Shaw Media and shift2, a co-venture of Toronto-based production company Shaftesbury and marketing agency Youth Culture that was created last year to work on “branded content” projects for advertisers. The idea is to give brands a way to reach elusive younger consumers who are watching less TV. (And when they do watch, they are ignoring commercials by checking in on social media or playing games on their phones.)

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With offices in Toronto and Los Angeles, Shaftesbury is an award-winning creator and producer of original content for television and digital platforms, sold in 120 countries worldwide. Shaftesbury's slate includes David Shore's new series, Houdini & Doyle, for Sony Pictures Television, Shaw Media, ITV and Fox; nine seasons of Murdoch Mysteries for CBC, UKTV and ITV STUDIOS Global Entertainment; and hidden camera comedy series Fool Canada for CBC, starring Will Sasso. Shaftesbury’s digital studio, Smokebomb Entertainment, produces convergent experiences for television and branded entertainment projects including the hit YouTube series Carmilla, funded by the U by Kotex® brand; and fashion-focused series MsLabelled for Shaw Media and Schick® Quattro for Women. Shaftesbury/Smokebomb recently launched shift2, an innovative brand agency that targets millennials on YouTube.

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