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  • MsLabelled


    A young fashionista tries to find her own voice in the high-pressure world of fashion by launching an upstart fashion blog, after landing a job at a magazine overseen by editor-at-large Jeanne Beker. Watch now on the VervegirlTV YouTube channel and

  • Life After Digital

    Life After Digital

    This one-hour documentary offers a startling look at the unintended consequences of our wired world – from cyberbullying and trolling to facial recognition technologies that turn the face of every social media user into a barcode.

  • Carmilla


    An irreverent, mysterious comedy for millennials from shift2, Smokebomb and U By Kotex®, Carmilla (36 x four-minutes) is a scripted transmedia series that puts a modern spin on the cult classic gothic vampire novella by Joseph Sheridan Le Fanu.

  • The Moblees

    The Moblees

    The #1 show on Kids’ CBC! Integrating a holistic approach to healthy active living, The Moblees (30 x 11-minutes) is a new live-action interactive musical adventure series that gets kids aged 3 – 5 up and moving.

  • Unsung: Behind the Glee

    Unsung: Behind the Glee

    2015 Canadian Screen Award winner for Best Arts Program! This documentary charts the compelling journey of two Toronto high school show choirs as they battle time, nerves and each other to create an award-winning routine for the Show Choir Canada Nationals, Canada’s National High School Glee Club Championships.

  • Murdoch Mysteries

    Murdoch Mysteries

    Season 9 ordered! Set in Toronto at the dawn of the 20th century, Murdoch Mysteries is a one-hour drama series that explores the intriguing world of William Murdoch (Yannick Bisson), a methodical and dashing detective who pioneers innovative investigative techniques to solve some of the city’s most gruesome murders.

  • The Listener

    The Listener

    Toby Logan (Craig Olejnik) is The Listener, a telepath who works as a special consultant with the elite Integrated Investigative Bureau (IIB), facing both professional and personal challenges as he uses his mind-reading skills to solve difficult and dangerous crimes.

  • Long Story, Short

    Long Story, Short

    Now available on VerveGirlTV! Meet Kristen Harvey. She’s back home after blowing the biggest opportunity of her life, and she’s still in love with the boy she left behind. Welcome to the summer she loses her mind.

  • State of Syn

    State of Syn

    2014 Digi Award winner for Best Webseries! Starring Jewel Staite and David Hewlett, State Of Syn integrates traditional sci-fi storytelling with an immersive original digital experience to bring a thrilling, dystopian mystery to life.



Mar 25 2015 - Globe and Mail: Schick launches YouTube web series to reach younger consumers

In an early episode of the new online video series MsLabelled, the spunky protagonist, Ella, explains why the Internet is so influential: “Young people with money to spend, they don’t want corporations telling them what to buy,” she says. “They want real people giving them authentic suggestions.” As it happens, Ella herself is partly created by an advertiser, in hopes that her authentic voice will influence young consumers.

The series is funded by Schick Inc., Shaw Media and shift2, a co-venture of Toronto-based production company Shaftesbury and marketing agency Youth Culture that was created last year to work on “branded content” projects for advertisers. The idea is to give brands a way to reach elusive younger consumers who are watching less TV. (And when they do watch, they are ignoring commercials by checking in on social media or playing games on their phones.)

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Mar 25 2015 - Shaw Media partners with Shaftesbury/Smokebomb, shift2 and Schick® Quattro for Women® on new scripted multiplatform series MsLabelled

Shaw Media and Shaftesbury’s digital studio, Smokebomb Entertainment, have joined forces with brand agency shift2 and Schick® Quattro for Women® to engage female millennials with MsLabelled, a new, fashion-focused, multiplatform comedy series (20 x four-minutes) featuring and executive produced by Jeanne Beker (Fashion Television).

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Mar 11 2015 - Shaftesbury Partners with Ontario Government on Murdoch Mysteries Companion Series

Shaftesbury today announced that it has partnered with the Ontario government on Making Murdoch, a 20-part online series that offers a behind-the-scenes look at the making of Murdoch Mysteries on location in Ontario, with a special focus on the sites and stories of the province.

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Dec 19 2014 - Carmilla included in Media in Canada’s Best Campaigns of 2014

From Val Maloney, special projects editor/associate editor, Media in Canada: It’s that time of year again when we get to reflect on the work from the Canadian advertising industry that stood out in the memory of our writers and editors, then pick one to write about. This summer U by Kotex took content creation to […]

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Dec 18 2014 - Murdoch Mysteries makes TV critics’ 2014 Top 10 list

Murdoch Mysteries has been ranked the #5 television show in Canada by a group of 19 esteemed television critics and writers who were tasked with coming up with their own individual Top 10 lists (located below), which were then ranked according to a points system: 10 points for No. 1, 9 points for No. 2, […]

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Smokebomb Entertainment

Smokebomb Entertainment is an award-winning digital media production company creating groundbreaking original transmedia projects and engaging convergent extensions for television. Combining world-class storytelling, integrated 2nd screen experiences and innovative social campaigns, Smokebomb builds compelling storyworlds for tweens and the 16–34 demographic. We are the digital arm of production and distribution company Shaftesbury.

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