Set in early 20th-century Toronto, Murdoch Mysteries is a compelling one-hour drama series that delves into the life of Detective William Murdoch (Yannick Bisson). Renowned for pioneering advanced forensic methods, Detective Murdoch skillfully solves the city’s most daunting murders.This award-winning series continues to expand its reach, attracting a host of guest stars and icons like William
Shatner, Jason Mewes, Countess Luann De Lesseps, Geddy Lee, Sally Lindsay and Margaret Atwood.

The ‘Murdochverse’ has cultivated a passionate and devoted international fan base,
enhancing engagement beyond the traditional screen through a variety of branded
experiences and content. This includes the Macy Murdoch series for CBCGem and two films distributed by Rainmaker. These initiatives are part of a 360-degree marketing strategy, connecting with viewers across diverse channels and platforms. Examples include yearly sold-out, internationally offered seven-day luxury tours; collaborations with Canadian symphonies that have sold over 26,000 tickets; specially designed merchandise; student curriculum; a ROBLOX game and a companion podcast. The podcast, hosted by 90s icon Jason Mewes, reached #1 in Apple Podcasts’ TV & Film After Shows category in Canada, held in the top 10% of podcasts globally and a marketing activation on the gaming platform Fortnite drove over 3M+ social views to the project in under a week.

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