CMPA names new Board of Directors for 2019-2021 term

CMPA names new Board of Directors for 2019-2021 term

TORONTO, September 25, 2019 – This afternoon, at its annual general meeting in Toronto, the Canadian Media Producers Association unveiled its new Board of Directors for the 2019-2021 term. At the meeting it was also announced that Shaftesbury SVP Scott Garvie was re-elected CMPA Board Chair, a position he has held since June 2016.

“It’s an honor to be selected for this role and to again have the opportunity to lead such an accomplished group,” noted Garvie. “I’m particularly proud that the composition of our Board reflects our recent renewal and diversification efforts, as illustrated by the six new board members joining us this term, and the fact that over 50 per cent of our directors are women. I hope the CMPA can continue to lead by example as we keep trying to improve the diversity, inclusion and transparency reflected in our industry.”

“As we await the outcome of the federal election and the pending report from the Broadcasting and Telecommunications Legislative Review panel, Scott’s continued leadership will ensure our organization remains focused on engaging with our members, and working to build a strong future for independent producers and Canada’s entire production sector,” added CMPA President and CEO Reynolds Mastin.

The 2019-2021 term will see Kim Todd (Original Pictures) and Erin Haskett (Lark Productions) serve as the CMPA’s Co-Vice-Chairs. Mark Bishop (marblemedia) and Anne Loi (WildBrain) will serve as Secretary and Treasurer, respectively, and Ira Levy (Breakthrough Entertainment) will reassume the role of Director Emeritus.

2019-2021 CMPA Board of Directors

Brian Hamilton (Omnifilm Entertainment)
Erin Haskett (Lark Productions)
Steven Thibault (BRON Studios)
Catherine Winder (Wind Sun Sky Entertainment)

Tom Cox (SEVEN24 Films)

Kyle Irving (Eagle Vision)

Mark Bishop (marblemedia)
Paul Bronfman (Comweb Group)
Vince Commisso (9 Story Media Group)
Lauren Corber (LoCo Motion Pictures)
Sari Friedland (Factory Films)
Scott Garvie (Shaftesbury/Smokebomb)
Ira Levy (Breakthrough Entertainment)
Anne Loi (WildBrain)
Christina Piovesan (First Generation Films)
Vanessa Steinmetz (Entertainment One)
Kim Todd (Original Pictures)

Ina Fichman (Intuitive Pictures)
Josette Normandeau (Ideacom international)
Aren Prupas (Muse Entertainment)
Jeremy Spry

Marc Almon (Holdfast Pictures)
Ann Bernier (Vertical Productions)
Mary Sexton (Rink Rat Productions)
Allison White (Sara Fost Pictures)

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Cracking the code! Emerald Code, a new series about girls and STEM, gets the green light

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59th Monte-Carlo Television Festival

Waking the Red Carpet at Monte Carlo

Stars from all over the world attend the 59th Monte-Carlo Television Festival at the Grimaldi Forum for five days on June 14, 2019, in Monaco City, Monaco.

The Monte-Carlo Television Festival has, for more than half a century, presented the very best of television from around the world.

Studios, TV channels and stars of the small screen get together for several days in an idyllic setting to promote their programs for press and public, and compete for the prestigious Golden Nymph Awards.

Shaftesbury participated by bringing our newest productions to walk the red carpet, Departure, Frankie Drake and Hudson & Rex.

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Carmilla, Shaftesbury’s global digital phenomenon, recently received the Brand Content of the Yearaward from MIPTV. The award was presented at the MIPTV conference in Cannes, France on April 11, 2018.

Carmilla stars Elise Bauman and Natasha Negovanlis were on stage to accept the award, and were soon joined by Shaftesbury Chairman and CEO Christina Jennings and Shaftesbury SVP, Branded Entertainment Kaaren Whitney-Vernon for a panel discussion of all things Carmilla and branded content, hosted by Drew Baldwin, Founder of online video curation platform Tubefilter. U by Kotex® Global Sector Leader Fiona Tomlin also joined the discussion via pre-recorded video.

During the discussion, Elise and Natasha shared the history of Carmilla, and how it become a true transmedia brand and put branded entertainment on the map. Kaaren added that Carmilla’s origin really came from U by Kotex®’s desire to step away from traditional advertising to try and reach their target audience of young women.

“People don’t want to see ads,” Kaaren said, “but as brand managers, that’s been our go-to for years: we just create 30-second ads, we get our reach and we tell people how great our product is. We can’t do that anymore with young people.”

With Carmilla, the idea of entertaining an audience first instead of just telling them about a product was the goal: creating great characters and great stories and drawing people in instead of just pushing out product.

Christina added that Shaftesbury began developing the Carmilla concept as a throwback to sponsored soap operas from the 1960s, and the partnership with U by Kotex®, with their desire to be bold and different, made perfect sense.

Check out the full video for more including:

  • How Branded Entertainment delivers better, more qualified metrics, not just vanity metrics
  • How to develop brand awareness and recognition without product placement
  • Fiona’s five key takeaways for developing successful branded content

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At SXSW on Saturday night, Adweek honored the finest brand storytellers of the past year. The Arc Award winners represented brand names like Wendy’s, CNN and Land O’Lakes and lesser-known brands like Dutch confectionery company Tony’s Chocolonely.

During the event, Adweek caught up with the honorees to talk about what makes great storytelling and why it’s so important for brands to listen to their customers.

“Its really about understanding what your customer is looking for ,” said Kaaren. “and what the audience wants to hear”

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Shaftesbury SVP, Branded Entertainment Kaaren Whitney-Vernon recently appeared on Melinda Wittstock’s podcast, Wings of Inspired Business. Kaaren and Melinda spoke about networking and educating an audience on shifting their marketing approach.

Kaaren mentioned to Melinda that it’d been a “tough grind” to help people understand what branded was, and what it could do for them. The biggest challenge, she said, was ensuring that people really took the time to understand the branded entertainment approach, as well as the effort that it takes to do branded content right.

Asked to talk about advice for women entrepreneurs, Kaaren immediately pegged networking as the number one activity. “You’ve got to put your face in as many places as possible,” she said.

Give the podcast a listen to hear the rest of Kaaren’s advice including how you never know where your next—or first!—client might come from.

Listen to “87 Wings Of Advice: Kaaren Whitney Vernon” with Melinda Wittstock right here.

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