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KAAREN WHITNEY-VERNON TALKS AWARD WINNING STORIES AT SXSW 2019

At SXSW on Saturday night, Adweek honored the finest brand storytellers of the past year. The Arc Award winners represented brand names like Wendy’s, CNN and Land O’Lakes and lesser-known brands like Dutch confectionery company Tony’s Chocolonely.

During the event, Adweek caught up with the honorees to talk about what makes great storytelling and why it’s so important for brands to listen to their customers.

“Its really about understanding what your customer is looking for ,” said Kaaren. “and what the audience wants to hear”

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KAAREN WHITNEY-VERNON TAKLKS ABOUT NETWORKING AND EDUCATING AN AUDIENCE

Shaftesbury SVP, Branded Entertainment Kaaren Whitney-Vernon recently appeared on Melinda Wittstock’s podcast, Wings of Inspired Business. Kaaren and Melinda spoke about networking and educating an audience on shifting their marketing approach.

Kaaren mentioned to Melinda that it’d been a “tough grind” to help people understand what branded was, and what it could do for them. The biggest challenge, she said, was ensuring that people really took the time to understand the branded entertainment approach, as well as the effort that it takes to do branded content right.

Asked to talk about advice for women entrepreneurs, Kaaren immediately pegged networking as the number one activity. “You’ve got to put your face in as many places as possible,” she said.

Give the podcast a listen to hear the rest of Kaaren’s advice including how you never know where your next—or first!—client might come from.

Listen to “87 Wings Of Advice: Kaaren Whitney Vernon” with Melinda Wittstock right here.

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got2b, Henkel’s Trend-Setting Hair Colour and Styling Brand Is Partnering with Shaftesbury to Produce EDM-Inspired Original Series Turning The Tables

[pdf-embedder url=”https://shaftesbury.ca/wp-content/uploads/2019/07/Press-release-got2b-Partners-with-Shaftesbury-Turning-The-Tables_v2.pdf” title=”Press release – got2b Partners with Shaftesbury – Turning The Tables_v2″]

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