Turning the Tables
Turning the Tables series is the latest in a slate of branded entertainment titles Shaftesbury has created for global retail and lifestyle brands, creating new and innovative opportunities to reach Millennial and Gen-Z audiences.
- Short Form Series
- 9 x 5 minutes
A coming-of-age story
Turning the Tables is a coming-of-age story set in the exciting, DJ-driven world of electronic dance music (EDM) and features an exclusive mix inspired and performed by the characters in the story.
The Turning the Tables scripted series is at the heart of a 14-week program, which also includes ex- tensive secondary and social content, including behind-the-scenes videos, high-energy brand spots with the cast, #MEbyME empowerment quotes, and an EDM artist influencer promotional program. This month, in addition to the first two episodes, göt2b® will launch a monthly contest and product givea- way, including grand prizes for major US EDM festival concert tickets.