The Moblees (50 x 11-minutes) is a live-action interactive musical adventure series that inspires kids aged 3 – 6 to get moving. One of the most-watched series on Kids’ CBC, The Moblees airs weekdays at 7:30 am (10 NL) and Saturdays at 7:00 am (6:15 BC/7:45 NL). Season 1 of the series (30 x 11-minutes) premiered on CBC in December 2014. Season 2 launched in Fall 2016.
The Moblees turns viewers into doers by getting kids up and moving through imaginative storytelling, direct-to-camera address and playful participation. Featuring fun moves, memorable music and catchy lyrics, the series stars five loveable characters who overcome obstacles through teamwork and movement: feisty Bailey Butterfly (Shannon Hamilton); her spontaneous younger brother, Carlin Caterpillar (Scott Farley); brainy perfectionist Gisbert Grasshopper (Chris George); tail-waggity optimist Dasha Dog (Michelle Bouey); and super smooth Sylvio Snake (Matt Nethersole).
Each episode features a movement-centric, song-driven adventure that culminates in the awarding of a Moblee Medal, rewarding preschoolers for participating and moving with the episode. Boasting an infectious blend of original world music, The Moblees’ inventive journeys provide transformative experiences where children and their families are encouraged to live a healthy lifestyle by making physical activity a priority throughout each and every day.
The Moblees extends the experience for children beyond the television screen with live appearances, a website at www.themoblees.com, a Moblee Medals collectible program, online activities and games at kidscbc.ca/moblees and more fun content on YouTube. The series also has a companion app, The Moblees Get Moving!. Funded by The TELUS Fund and Kids’ CBC and free to download on the App Store, the iPad app uses innovative audio technology to sync with the series in real time, placing young kids in the colourful 3D world of the series to move alongside their favourite characters. Resources for parents and caregivers, including healthy tips, recipes and activities, are available through social media and at cbc.ca/parents.
The Moblees and Kids’ CBC are working in partnership with ParticipACTION, a national non-profit organization that helps Canadians sit less and move more, by sharing information and executing additional outreach opportunities through the organization’s network of 3,400 community organizations across Canada.
The Moblees is produced by Boulevard and Shaftesbury in association with the Canadian Broadcasting Corporation, Ohmland Holdings and William Kohane, and is based on the theatrical production “The Ohmies” by Laurie Miller and Benjamin Tollefson. Season 2 of the series is produced by Katrina Walsh and Ryan St. Peters and executive produced by Christina Jennings, Scott Garvie, Katrina Walsh, Seth A. Goldstein, Amy Sprecher, Benjamin Tollefson, Laurie Miller and William Kohane.
The series’ curriculum is advised by a team of esteemed experts including Dr. Mark Tremblay, chief advisor for non-sedentary behaviors and physical activity, director of Healthy Active Living and Obesity Research (HALO) at the Children’s Hospital of Eastern Ontario Research Institute, and professor of Pediatrics at the University of Ottawa’s Faculty of Medicine, University of Ottawa; Dr. James Mandigo, professor at the Faculty of Applied Health Sciences at Brock University and co-founder of Brock’s Centre for Healthy Development; and Mary Savoye-DeSanti, RD, CD-N, CDE, a registered dietitian, certified diabetes educator and associate director of Pediatric Obesity at Yale University, School of Medicine.
The Moblees Season 2 is produced with the participation of The Canada Media Fund, The Canadian Film or Video Production Tax Credit, Film and Creative Industries Nova Scotia through The East Link TV Independent Production Fund and the Government of Ontario Film and Television Tax Credits; and with the financial participation of the Shaw Rocket Fund, and the assistance of the Nova Scotia Film Industry Tax Credit. Shaftesbury holds all sales rights for the television series outside of Canada.