The Avenue is a hit reality web series set in Toronto starring beauty guru and online phenomenon Gregory Gorgeous, who has over 44 million views on his YouTube channel. The series follows Gregory and his group of friends, including party animal Rachel, girl next door Claire, and ambitious fashion editor Arta, as they strive for their spot on the A-list. In season two, the gang is all back, with Gregory making strides to build his career as a media personality on E! Canada, while Arta has landed a position at Vervegirl magazine as a contributing editor. Featuring 12 episodes, the second season is grittier and more intense, with nothing off-limits to the camera. The group struggles through issues with drugs, abusive relationships, gay bashing, the death of a loved one, and the stress of demanding careers, alongside the usual make-ups and break-ups.