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Shaftesbury/Smokebomb announces new licensing partners for hit series Murdoch Mysteries and Carmilla

TORONTO, November 18, 2016 — Fans of the hit CBC series Murdoch Mysteries and popular digital series Carmilla will soon be able to experience and explore these Shaftesbury/Smokebomb-produced shows’ rich story worlds and well-loved characters in more immersive ways with a series of new licensees. These include the all-ages immersive game experience Murdoch Mysteries Escape Series, a collaboration between Shaftesbury and Company & Co., as well as the Murdoch Mysteries and Carmilla jewellery collection by online jewellery retailer Jewlr.com, and Carmilla apparel licensee Mighty Fine.

“Our core business continues to be to produce great stories for all screens; expanding into licensing has allowed us to broaden the reach of series likeMurdoch Mysteries and Carmilla while also enriching the fan experience, enabling viewers to engage more fully with our stories and beloved characters,” said Christina Jennings, Chairman & CEO, Shaftesbury. “We look forward to continuing to evolve and grow these brands through new licensing opportunities in Canada and around the world in the near future.”

Launching in February 2017, the Murdoch Mysteries Escape Series will kick off in Toronto at the historic George Brown House with “The Secret of Station House No. 4a one-hour room escape game in which players will need to discover clues, piece together evidence and crack the case in order to save Detective Murdoch. Tickets will be on sale starting November 21, 2016 at 10:00am at www.secretcityadventures.com/murdoch.

The upcoming episode “Painted Ladies”, premiering Monday, November 21at 8pm on CBC, will feature a necklace from the Jewlr.com collection. Designed and crafted in Toronto, the collection includes customizable pendants and rings inspired by the series and its characters. In “Painted Ladies”, Murdoch suspects a connection between dead men found with lipstick smudges on their faces and Crabtree’s burlesque dancer sweetheart.

These licensees join a growing roster of partners. Series companion book Investigating Murdoch Mysteries was published in Canada, the U.S. and the U.K. by Titan Books in October 2015. Shaftesbury has also partnered with licensing agent Segal Licensing to develop an exclusive line of series merchandise for HMV Canada. They have signed licensee Katalyst to produce official Murdoch Mysteries accessories and stationery, including a holiday ornament, beer stein, mugs, police notepad and chalkboard. Additional official merchandise also from Katalyst is available to fans worldwide in the Murdoch Mysteries global e-store, www.murdochworld.com, launched in April 2016.

Jewlr.com’s Carmilla collection launched this past fall with several pieces featured in numerous episodes of the third and final season, inspired by the gothic origins of the original cult classic novella on which the series is based. All three seasons of Carmilla and additional video content are available for free on KindaTV, the largest scripted YouTube channel for millennials in Canada with over 73 million views.

In addition to the Carmilla online e-shop, launched in 2014, the female-skewing property has garnered the attention of apparel licensee Mighty Fine for Carmilla t-shirts, launching in-store at a U.S. retailer in January 2017.

About Murdoch Mysteries
One of Canada’s most successful and longest-running dramas, Murdoch Mysteries (10 seasons; 150 x one-hour episodes) has become a staple for CBC and broadcasters around the world with its winning formula that brings together compelling mysteries, unique slices of turn-of-the-century history, ingenious inventions and personal moments for each character. The series is licensed to broadcasters in 110 countries and territories including the U.S., U.K., France, Finland and China, and continues to thrive at home, boasting an average audience of 1.4 million each week in Canada in Season 9 and for Season 10 to date.* Season 10 premiered October 10 on CBC, and is currently in production in Ontario until December 2016.

Murdoch Mysteries was initially adapted for television from Maureen Jennings’s popular Detective Murdoch series of novels as three made-for-TV films produced by Shaftesbury and broadcast in Canada in 2004 and 2005. The series first premiered in Canada in January 2008.

Murdoch Mysteries is developed and produced by Shaftesbury, in association with CBC, ITV STUDIOS Global Entertainment and UKTV, and with the participation of the Canada Media Fund, the Canadian Film or Video Production Tax Credit, the Ontario Film and Television Tax Credit and the COGECO Program Development Fund. Shaftesbury Sales Company and ITV STUDIOS Global Entertainment hold worldwide distribution rights for the series. The series is executive produced by Christina Jennings, Scott Garvie, Yannick Bisson and Peter Mitchell, who also serves as showrunner, and produced by Stephen Montgomery and Julie Lacey.

About Carmilla 
An irreverent, mysterious dramedy for millennials, Carmilla (72 x 5 minutes) is a scripted transmedia series that puts a modern spin on the cult classic gothic vampire novella by Joseph Sheridan Le Fanu. Produced and developed by Shaftesbury’s digital studio and digital agency, Smokebomb Entertainment and shift2, and funded by the U by Kotex® brand, Carmilla has generated more than 60 million organic views and 145 million minutes of watch time across onKindaTV, the largest scripted YouTube channel for millennials in Canada. Carmilla has been viewed in 183 countries and has been translated into over a dozen languages, with a highly engaged social fandom that has generated hundreds of thousands of pieces of fan art, and has earned global accolades from such organizations as The Webby Awards, The Streamy Awards, The Shorty Awards and the Canadian Screen Awards.

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About Shaftesbury 
Shaftesbury is an award-winning creator and producer of original content for television and digital platforms. Shaftesbury’s slate includes 10 seasons of Murdoch Mysteries for CBC, UKTV, and ITV STUDIOS Global Entertainment; David Shore’s Houdini & Doyle for Sony Pictures Television, Corus Entertainment, ITV, and Fox; thriller series Slasher for Super Channel and NBCUniversal’s Chiller; and Kids’ CBC series The Moblees. Shaftesbury’s digital arm, Smokebomb Entertainment, produces original digital, convergent, and branded entertainment projects including the hit YouTube series Carmilla, funded by U by Kotex®; mystery series V Morgan Is Dead, brought to life by RBC; fashion comedy series MsLabelled, produced in partnership with Shaw Media and Tetley Tea; and the Slasher VR app for iOS, Android, and Oculus Rift. In June 2014, Shaftesbury/Smokebomb launched shift2, a branded entertainment agency that drives profitable engagement with millennials using scripted series, turning brands into executive producers.

*Source: Numeris TV Meter, 2015/16 season (wk 6-30), CBC Total, A2+, Mon 8-9 p.m., Total Canada, AMA, generated by InfoSys+TV – first-run episodes only; Oct. 10 & 17 (confirmed data), Oct. 24 (unconfirmed data, but includes 7 days of playback), CBC Total, A2+, Mon. 8-9pm, Total Canada, AMA, generated by InfoSys+TV

For more information please contact:

Emily Claire Afan
PR Manager, Digital & Brand
eclaire@shaftesbury.ca

Judy Lung
Director, Communications & Marketing
jlung@shaftesbury.ca