U by Kotex®-funded Series Carmilla, Now in its Third Season, Brings Original Cast to its First Long-Form Incarnation, Set to Debut Fall 2017
NEW YORK COMIC CON, NY, October 6, 2016 — After three seasons and overwhelming fan response around the world, Shaftesbury’s branded entertainment agency shift2 and digital studio Smokebomb Entertainment announced today at New York Comic Con that they will extending the Carmilla digital series into a feature-length film to be released in Fall 2017. Pre-sales are now available at http://carmillamovie.vhx.tv.
Watch the trailer here: bit.ly/CarmillaMovie_Teaser
Carmilla is a scripted transmedia series, which is funded by U by Kotex®. It puts a modern spin on the cult classic gothic vampire novella by Joseph Sheridan Le Fanu of the same name. Since its August 2014 launch, over 50 million views and over 170 million minutes of watch time have been generated, with zero paid media. The first 24 episodes of the highly anticipated third and final season premiered in mid-September, generating more than 4.3 million views and 16.2 million minutes of watch time. All episodes of the Carmilla series are available via the YouTube channel KindaTV.
“The demand for Carmilla has been off-the-charts so we wanted to super-serve the fans by exploring the story further through other formats and platforms,” said Jay Bennett, SVP, Creative and Innovation, Shaftebury/Smokebomb. “It’s not often that you have the opportunity to launch a film with the kind of built-in fan base that Carmilla has.”
The Carmilla movie will include many of the original cast from the digital series, including Elise Bauman (‘Laura’) and Natasha Negovanlis (‘Carmilla’). Alejandro Alcoba (DeGrassi, The Next Step) has signed on to write the script with the series co-creator and writer Jordan Hall.
“This film is a love letter to the fans and the natural next step in the evolution of Carmilla’s phenomenal success,” said Kaaren Whitney-Vernon, CEO, shift2. “Through the support of U by Kotex®, we have connected, engaged and sustained an audience for the brand for three years. We look forward to working with U by Kotex® to seek out additional platforms to tell Carmilla’s story.”
“When Kaaren and Jay came to us with the idea for a branded series based on a female vampire, we were intrigued, but never dreamed it would turn into such a fan phenomenon,” said Leslie Mackay, Director of Marketing, Kimberly-Clark. “We are so delighted to see the team take this property to the next level and engage this incredibly supportive and enthusiastic audience with an even more in-depth iteration of the story. It has been their dedication to top-notch storytelling that has made this series such a success with fans and for U by Kotex®.”
Produced by award-winning digital studio Smokebomb Entertainment and executive produced by U by Kotex®, Carmilla digital series has steadily engaged fans, who have named themselves “Creampuffs” based on a line from the series. The series’ official Facebook and Twitter accounts have generated almost 150 million impressions, 465,000 interactions and more than 270,000 unique users. 81% of those users are female, and nearly two-thirds are in the 18-24 demographic. Carmilla also boasts huge international appeal with views in more than 180 countries and has been translated into 12 languages by fans.
– 30 –
Carmilla on the KindaTV YouTube Channel:
Carmilla Series Social Channels:
Carmilla Character Social Channels:
Shaftesbury is an award-winning creator and producer of original content for television and digital platforms. Shaftesbury’s slate includes 10 seasons of Murdoch Mysteries for CBC, UKTV, and ITV STUDIOS Global Entertainment; David Shore’s Houdini & Doyle for Sony Pictures Television, Corus Entertainment, ITV, and Fox; thriller series Slasher for Super Channel and NBCUniversal’s Chiller; and Kids’ CBC series The Moblees. Shaftesbury’s digital arm, Smokebomb Entertainment, produces original digital, convergent, and branded entertainment projects including the hit YouTube series Carmilla, funded by U by Kotex®; mystery series V Morgan Is Dead, brought to life by RBC; fashion comedy series MsLabelled, produced in partnership with Shaw Media and Tetley Tea; and the Slasher VR app for iOS, Android, and Oculus Rift. In June 2014, Shaftesbury/Smokebomb launched shift2, a branded entertainment agency that drives profitable engagement with millennials using scripted series, turning brands into executive producers.
Kimberly-Clark (NYSE: KMB) and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world’s population trust K-C’s brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds No. 1 or No. 2 share positions in more than 80 countries. To keep up with the latest K-C news and to learn more about the Company’s 142-year history of innovation, visit www.kimberly-clark.com or follow us on Facebook or Twitter.
For further information:
Patricia Frith Emily Claire Afan
Patricia Frith Marketing Shaftesbury/Smokebomb