Shaftesbury’s award-winning digital media studio, Smokebomb Entertainment, creates convergent experiences for television and original digital content including branded entertainment. Combining world-class storytelling, integrated second-screen experiences and innovative social campaigns, Smokebomb builds compelling storyworlds for millennials. Smokebomb’s landmarks include creating the first digital short-form scripted series in Canada to migrate to prime-time television, Backpackers, for top-five U.S. network The CW; and launching the world’s first scripted mobile App series, Totally Amp’d. Smokebomb recently launched an immersive virtual reality experience for Shaftesbury horror series Slasher, available for Google Cardboard, Samsung Gear and Oculus Rift.
In June 2014, Shaftesbury and Smokebomb launched shift2, an innovative agency that helps brands harness the power of video content on YouTube and explore their millennial voice using scripted series and social media to drive measurable results. With 82 million views and counting on the company’s KindaTV channel, which is the largest scripted YouTube channel for millennials in Canada, branded entertainment projects include the hit U by Kotex®-funded drama series Carmilla; mystery series V Morgan Is Dead, brought to life by RBC; fashion-focused comedy series MsLabelled, produced in partnership with Shaw Media and Schick® Quattro for Women® (Season 1) and Tetley (Season 2); and lifestyle series I Do, funded by Cotton Incorporated.
All Screens. No Boundaries. Featuring strong, empowered characters and diverse stories, KindaTV is the largest scripted YouTube channel for millennials in Canada with 82 million views and counting. Powered by Smokebomb Entertainment and shift2, KindaTV is committed to creating kickass content with the kind of high production values rarely found online. Influencer and Carmilla star Natasha Negovanlis serves as the face of the channel, delivering exclusive weekly news updates, interviews and behind-the-scenes content.