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Press & Announcements

May 05 2015 - Shaftesbury’s Slasher Greenlit by NBCUniversal’s Chiller & Super Channel

NBCUniversal’s horror channel Chiller is cutting to the chase with its first original series, produced by Shaftesbury and created and written by Aaron Martin, to debut later this year.

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Feb 20 2015 - Playback: How Murdoch Mysteries solved a classic (car) conundrum

When Beth Rhind, the Canadian International Auto Show’s event manager and media relations director, had to solve the problem of creating a historical exhibit in a modern-day venue, she turned to an unlikely source of inspiration: Shaftesbury’s Murdoch Mysteries.

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Feb 25 2015 - Shaftesbury wins three Canadian Screen Awards

Shaftesbury has won three 2015 Canadian Screen Awards for the hit drama series Murdoch Mysteries and show choir documentary Unsung: Behind the Glee.

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Apr 14 2015 - Shaftesbury’s ‘Houdini And Doyle’ series picked up by Fox, ITV & Shaw Media

A supernatural crime drama inspired by the unlikely real-life friendship between Sherlock Holmes author Sir Arthur Conan Doyle and illusionist Harry Houdini is headed to the small screen in the U.S., UK and Canada.

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Apr 08 2015 - Murdoch Mysteries crime scenes come to life in Smokebomb’s The Infernal Device

CBC and Smokebomb Entertainment, Shaftesbury’s award-winning digital studio, unveil a brand new online mystery, Murdoch Mysteries: The Infernal Device on April 8, 2015. The unprecedented interactive experience turns Murdoch Mystereis fans into detectives, through an engaging six-week mystery including real-world events in Canada and the UK that bring the storyline to life in full turn-of-the-century detail.

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Apr 07 2015 - Shaftesbury/Smokebomb creates branded digital entertainment pitch competition with Banff

With evolving media consumption habits and funding models continuing to shape the industry, Shaftesbury and its award-winning digital studio, Smokebomb Entertainment, have teamed up with the Banff World Media Festival to launch The AMP (Audience Metrics Partnership) Accelerator a branded entertainment pitch competition with a focus on engaging female millennial audiences. The top three finalists will be sent to the Banff Media World Festival to pitch their projects during a live Festival session, where one winner will receive a development deal with Shaftesbury/Smokebomb.

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Apr 01 2015 - MIPTV Preview: Branded Content ‘So good you don’t know it’s marketing’

While a lot of branded content involves a mix of TV and digital, a growing number of projects are bypassing TV altogether. One interesting example of this is Smokebomb Entertainment’s Carmilla, a YouTube-based series that was created in partnership with shift2 and is funded by Kimberly-Clark feminine-care brand Kotex.

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Mar 25 2015 - Globe and Mail: Schick launches YouTube web series to reach younger consumers

In an early episode of the new online video series MsLabelled, the spunky protagonist, Ella, explains why the Internet is so influential: “Young people with money to spend, they don’t want corporations telling them what to buy,” she says. “They want real people giving them authentic suggestions.” As it happens, Ella herself is partly created by an advertiser, in hopes that her authentic voice will influence young consumers.

The series is funded by Schick Inc., Shaw Media and shift2, a co-venture of Toronto-based production company Shaftesbury and marketing agency Youth Culture that was created last year to work on “branded content” projects for advertisers. The idea is to give brands a way to reach elusive younger consumers who are watching less TV. (And when they do watch, they are ignoring commercials by checking in on social media or playing games on their phones.)

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Mar 25 2015 - Shaw Media partners with Shaftesbury/Smokebomb, shift2 and Schick® Quattro for Women® on new scripted multiplatform series MsLabelled

Shaw Media and Shaftesbury’s digital studio, Smokebomb Entertainment, have joined forces with brand agency shift2 and Schick® Quattro for Women® to engage female millennials with MsLabelled, a new, fashion-focused, multiplatform comedy series (20 x four-minutes) featuring and executive produced by Jeanne Beker (Fashion Television).

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Mar 11 2015 - Shaftesbury partners with Ontario government on Murdoch Mysteries companion series

Shaftesbury today announced that it has partnered with the Ontario government on Making Murdoch, a 20-part online series that offers a behind-the-scenes look at the making of Murdoch Mysteries on location in Ontario, with a special focus on the sites and stories of the province.

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Dec 18 2014 - Murdoch Mysteries makes TV critics’ 2014 Top 10 list

Murdoch Mysteries has been ranked the #5 television show in Canada by a group of 19 esteemed television critics and writers who were tasked with coming up with their own individual Top 10 lists (located below), which were then ranked according to a points system: 10 points for No. 1, 9 points for No. 2, […]

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Dec 19 2014 - Carmilla included in Media in Canada’s Best Campaigns of 2014

From Val Maloney, special projects editor/associate editor, Media in Canada: It’s that time of year again when we get to reflect on the work from the Canadian advertising industry that stood out in the memory of our writers and editors, then pick one to write about. This summer U by Kotex took content creation to […]

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