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Press & Announcements

Dec 02 2015 - Smokebomb Entertainment named Digital Producer of the Year

In 2015, Smokebomb Entertainment is a company transformed. Once a pioneering digital producer focusing on making and selling traditional web series such as Backpackers, Smokebomb has shifted its attentions to a new digital production model: brand-funded scripted content.

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Nov 30 2015 - Murdoch Mysteries named TV Show of the Year

Almost retired at 65 (episodes), but now in the prime of life, Shaftesbury’s globe-trotting Canadian success story is Playback’s TV Show of the Year.

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Nov 24 2015 - Shaftesbury creates strategic new technology role, appoints Ted Biggs as Vice President, Convergent and Technology

Emmy® award-winning digital and technology leader Ted Biggs has been appointed Vice President, Convergent and Technology for Smokebomb Entertainment, the company’s digital and technology arm.

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Nov 11 2015 - Smokebomb and shift2 win Best in Branded Content

Smokebomb Entertainment and shift2, the digital studio and digital agency of Shaftesbury, took home two awards at the 2015 Digi Awards in Toronto, an annual showcase that celebrates the best in the digital media landscape. Executive produced by U by Kotex, Carmilla provides a new and authentic way for the brand to connect with its consumers. Carmilla moves beyond product integration […]

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Nov 10 2015 - Jay Bennett Appointed SVP, Creative and Innovation

TORONTO, November 10, 2015 – Shaftesbury today announced that digital leader Jay Bennett has been appointed Senior Vice President, Creative and Innovation. In this newly created role, Bennett will be responsible for the creative direction and innovation of the company, focusing on technology and multi-screen content including original digital and feature film projects and branded entertainment, in partnership with Shaftesbury’s brand agency, shift2. He will also oversee marketing, research, audience engagement and merchandising and licensing strategies across all divisions. Bennett will continue to oversee Shaftesbury’s award-winning digital studio, Smokebomb Entertainment.

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Nov 09 2015 - V Morgan Is Dead comes alive on YouTube

Life’s a bitch, then you die. But when V’s life ends, her story begins. Smokebomb Entertainment, the award-winning digital studio behind hit YouTube series Carmilla and MsLabelled, has launched new 20-part scripted supernatural drama series V Morgan Is Dead.

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Oct 29 2015 - Film and TV legend Ed Asner, Downton Abbey’s Brendan Coyle and Kelly Rowan star in Shaftesbury’s first-ever Murdoch Mysteries Holiday Special

Ring in the holidays with the world premiere of “A Merry Murdoch Christmas,” the first-ever MURDOCH MYSTERIES holiday special, airing Monday, December 21 at 8 p.m. (8:30 NT) on CBC-TV.

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Oct 08 2015 - Tetley signs on to Season Two of MsLabelled with Shaw Media, Smokebomb and shift2

Shaw Media, in partnership with Smokebomb Entertainment and shift2, the digital studio and brand agency arms of Shaftesbury, today announced that tea brand Tetley has signed on to Season 2 of the scripted multiplatform comedy series MsLabelled, set in the high-pressure world of a fashion magazine.

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Sep 17 2015 - Smokebomb and shift2’s Carmilla snags PROMO! Awards Best of Show

The web series from Shaftesbury’s award-winning digital division Smokebomb Entertainment and digital agency shift2, Kimberly-Clark and Geometry Global took the top prize at the PROMO! Awards, which celebrates brand activations that get people engaged.

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Sep 10 2015 - Cotton Incorporated Says “I Do” to shift2 & Smokebomb

shift2 and Smokebomb Entertainment, the brand agency and digital production arms of Shaftesbury, have tied the knot with Cotton Incorporated on I Do, a new scripted short-form lifestyle series that explores the growing millennial demand for non-traditional, custom weddings.

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Aug 28 2015 - C21: Christina Jennings on the biggest changes in the industry over the past 10 years

Christina Jennings, chairman and CEO of Canadian prodco Shaftesbury, on the biggest changes in the industry over the past 10 years and those we can expect in the decade ahead.

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Aug 13 2015 - Carmilla nominated for two Streamy Awards

Smokebomb Entertainment, Shaftesbury’s award-winning digital studio, and digital agency shift2 are thrilled to announce that their popular digital series Carmilla, currently in season two on the VervegirlTV YouTube channel, has been nominated for two Streamy Awards, which honours the best in online video and the creators behind it. Carmilla has been nominated for Best Drama and Best Actress for […]

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