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Press & Announcements

Apr 03 2016 - John Doyle: If gore’s your thing, Slasher will slay you

What you will watch for, mind you, is the tightly paced, grisly horror that goes on and on, and shivers your timbers expertly. Highly recommended.

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Mar 30 2016 - How RBC brought its millennial series to life with Shaftesbury’s shift2 and Smokebomb

From Strategy: Canada’s biggest bank went for entertainment over the hard sell with V Morgan is Dead. A root canal is pretty awful, but for millennials, it’s actually preferable to talking to their bank. That’s a tough pill to swallow, but it’s part of the reason RBC undertook its branded content project, V Morgan is Dead. The 20-part web series on YouTube, led by Shaftesbury, shift2 and Smokebomb Entertainment, is about a 28-year-old woman who dies suddenly but is given the opportunity to work toward a second chance at life by helping others find their own life paths. Launched last fall, the series wrapped up earlier this month after gaining an engaged fan base. At BCON Expo 2016, RBC provided some insights into how its foray into millennial entertainment helped boost its brand.

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Jan 26 2016 - Shaftesbury & Teletoon join Gulli in support of Squish

Paris-based indie Cottonwood Media has signed new development partnerships with Toronto-based procdo Shaftesbury and Corus Entertainment’s Teletoon Canada for its 52 x 11-minute animated comedy, Squish. In addition, French kidsnet Gulli has turned its existing development deal for the series into a pre-buy for all digital and broadcast rights in France. Aimed at kids six to 11, and based on a comedic graphic novel series by bestselling children’s author Jennifer Holm and creator Matthew Holm, Squish follows the life of a young amoeba that is looking to survive in the cutthroat world of single-cell organisms.

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Jan 06 2016 - Shaftesbury partners with TPF Toys on new animated mermaid series Splashlings

Toronto-headquartered prodco Shaftesbury (The Moblees, Life With Derek) will debut an all-new animated Splashlings digital series in-step with the launch of Australian toyco TPF Toys’ mermaid-themed toy range, the brainchild of Pound Puppies creator Mike Bowling.

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Feb 26 2016 - Original Series Slasher from Shaftesbury Premieres on Chiller March 4 & Super Channel April 1

Shaftesbury’s new eight-part original thriller series, Slasher, is set to tear up American and Canadian television screens starting Friday, March 4 at 9 p.m. ET on NBCUniversal’s Chiller in the U.S. and Friday, April 1 at 9 p.m. ET on Super Channel in Canada. Katie McGrath (Jurassic World, Dracula, Merlin) stars as Sarah Bennett, a young woman who returns to the small town where she was born, only to find herself the centrepiece in a series of horrifying copycat murders based on the widely known, grisly killings of her parents. As the murders escalate, long-buried secrets are revealed, making everyone around her a suspect…or a victim. Sarah finds herself questioning everything and everyone around her, including her husband, Dylan (Brandon Jay McLaren, Graceland, The Killing), her grandmother Brenda Merritt (Wendy Crewson, Saving Hope, Revenge), family friend Cam Henry (Steve Byers, The Man in the High Castle) and the town’s police chief, Iain Vaughn (Dean McDermott, Ecstasy, CSI).

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Feb 25 2016 - Shaftesbury’s Supernatural Drama Series Houdini & Doyle Premieres May 2 on FOX & Global

Houdini and Doyle leave no stone unturned in the thrilling new original drama series Houdini & Doyle premiering Monday, May 2 at 9 pm ET/PT on Global in Canada and FOX in the U.S. Starring Michael Weston, Stephen Mangan, and Canadian Rebecca Liddiard, the Canada/UK Co-Production will air in simulcast in Canada with FOX. Co-created and executive produced by Canadians David Hoselton (House, Chicago P.D.), and David Titcher (The Librarians), with Canadian acclaimed Executive Producer David Shore (House), the 10-episode mystery adventure series unites skeptical illusionist Harry Houdini and supernatural believer Sir Arthur Conan Doyle to investigate unsolved and seemingly paranormal crimes.

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Dec 02 2015 - Smokebomb Entertainment named Digital Producer of the Year

In 2015, Smokebomb Entertainment is a company transformed. Once a pioneering digital producer focusing on making and selling traditional web series such as Backpackers, Smokebomb has shifted its attentions to a new digital production model: brand-funded scripted content.

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Nov 30 2015 - Murdoch Mysteries named TV Show of the Year

Almost retired at 65 (episodes), but now in the prime of life, Shaftesbury’s globe-trotting Canadian success story is Playback’s TV Show of the Year.

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Nov 24 2015 - Shaftesbury creates strategic new technology role, appoints Ted Biggs as Vice President, Convergent and Technology

Emmy® award-winning digital and technology leader Ted Biggs has been appointed Vice President, Convergent and Technology for Smokebomb Entertainment, the company’s digital and technology arm.

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Nov 11 2015 - Smokebomb and shift2 win Best in Branded Content

Smokebomb Entertainment and shift2, the digital studio and digital agency of Shaftesbury, took home two awards at the 2015 Digi Awards in Toronto, an annual showcase that celebrates the best in the digital media landscape. Executive produced by U by Kotex, Carmilla provides a new and authentic way for the brand to connect with its consumers. Carmilla moves beyond product integration […]

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Nov 10 2015 - Jay Bennett Appointed SVP, Creative and Innovation

TORONTO, November 10, 2015 – Shaftesbury today announced that digital leader Jay Bennett has been appointed Senior Vice President, Creative and Innovation. In this newly created role, Bennett will be responsible for the creative direction and innovation of the company, focusing on technology and multi-screen content including original digital and feature film projects and branded entertainment, in partnership with Shaftesbury’s brand agency, shift2. He will also oversee marketing, research, audience engagement and merchandising and licensing strategies across all divisions. Bennett will continue to oversee Shaftesbury’s award-winning digital studio, Smokebomb Entertainment.

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Nov 09 2015 - V Morgan Is Dead comes alive on YouTube

Life’s a bitch, then you die. But when V’s life ends, her story begins. Smokebomb Entertainment, the award-winning digital studio behind hit YouTube series Carmilla and MsLabelled, has launched new 20-part scripted supernatural drama series V Morgan Is Dead.

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