Upstairs Amy and the Future of “Watching What You Buy”
Is branded content a reinvention of the soap opera?
That’s that Kaaren Whitney-Vernon, SVP of branded entertainment at Shaftesbury, tells the Financial Post in their report on branded entertainment.
The article focuses on Upstairs Amy, the web comedy series produced by Shaftesbury in association with Interac® and Walmart, but dives into the concepts and history behind brands and television, from traditional advertising through to product placement and to up to the smash branded entertainment hit Carmilla.
As Kaaren says in the piece, branded entertainment is “a little bit of a new frontier,” but audiences have learned to tune out traditional ads, and the time is right for brands to try something new.