CREATE ORIGINAL EXPERIENCES WITH SHAFTESBURY
Shaftesbury Branded Entertainment helps brands explore their voice using scripted, engaging video content supported by social media outreach.
We help companies look beyond traditional advertising and find new and entertaining ways to connect with their target audiences.
We’ve been partnering with brands since 2014, and our projects include the U by Kotex®-funded series Carmilla (75+ million views and growing); mystery series V Morgan Is Dead, brought to life by RBC; and the web series Upstairs Amy, in partnership with Interac® and Walmart.
Shatfesbury partners with some of Canada’s biggest brands
Case Study: V MORGAN IS DEAD WITH RBC
RBC was struggling to connect with millennials.
Their research showed a mistrust and a general hatred toward banks amongst this key demographic.
They partnered with Shaftesbury to create the ongoing story V Morgan is Dead, supported it with written and visual content on the web and social media, and saw a rise in respect and familiarity towards the RBC brand.
SHAFTESBURY PRODUCES AWARD-WINNING EXPERIENCES
Best of Show, Gold: Social Media, Gold: Most Innovative Geometry Global
Best Original Program or Series for Digital Media – Fiction
Grand Prix: Commercial, Gold: Reinvention, Gold: Original Idea
Fans Choice Award, Natasha Negovanlis
Fans Choice Award, Elise Bauman
About KAAREN WHITNEY-VERNON
A maverick in branded entertainment.
Shaftesbury’s Branded Entertainment division is headed by Kaaren Whitney-Vernon, who leads the team in producing original programming for television, film, and digital brands designed to drive revenue.
Kaaren founded two organizations that formed the basis of Shaftesbury’s Branded Division: Youth Culture Inc., a media agency specializing in helping brands target millennials; and shift2, where she began creating original programming for brands.
Kaaren sits on several North American marketing advisory boards and judging panels such as Adweek’s Arc Awards at the Branded Storytelling Conference held at the Sundance Film Festival, and serves as President of the North American chapter of the global Branded Content Marketing Association.
It was more important for the bank to show, in an entertaining way, that it understands the life stages of millennials (from students to people buying their first homes).
– ANDY SHIBATA | VICE-PRESIDENT OF BRAND MARKETING | RBC
PART OF THE SHAFTESBURY TEAM
Shaftesbury is an award-winning creator and producer of original content for television, film, digital, and brands. Shaftesbury's current slate includes 12 seasons of Murdoch Mysteries for CBC, UKTV, and ITV STUDIOS Global Entertainment, two seasons of detective drama Frankie Drake Mysteries for CBC and UKTV, and two seasons of critically acclaimed thriller series Slasher for Netflix. Shaftesbury's digital arm produces original digital, convergent, and branded entertainment projects including the global phenomenon Carmilla, scripted comedy Upstairs Amy for Walmart and Interac®, supernatural drama Inhuman Condition, and the Slasher VR app for iOS, Android, and Oculus Rift. Shaftesbury’s branded entertainment division drives profitable engagement with millennials using scripted series, turning brands into executive producers. Recent brand partners include Walmart, Interac®, U by Kotex®, and RBC.VISIT SHAFTESBURY.CA