AN INNOVATIVE WAY TO INVEST YOUR ADVERTISING DOLLARS

There’s a crisis in advertising. Today’s savvy consumers have little time for advertising and more control when and how they want to see these messages.

But consumers love entertainment. 71% of young adults believe that entertainment is the most effective way for brands to connect with them.

There’s a magic intersection where brands can create content that is a worthwhile investment of their money—and a worthwhile investment of time for the audience.

Explore branded entertainment opportunities that help you discover your brand’s voice through scripted series and social media to connect with your audience, build a fanbase and drive measurable ROI.

Let Your Brand Live A Little

Case Study: CARMILLA WITH U by KOTEX®

CARMILLA: More than 70 million earned views on YouTube

With the digital series CARMILLA, U by Kotex® established itself as a fun, unique and cool brand, without overtly advertising its product.

Carmilla inspired a vibrant, diverse, and devoted fanbase that demonstrated purchase intent and became loyal brand advocates.

About Shaftesbury

An award-winning original content creator for TV, film and digital, Shaftesbury is known worldwide for hit projects such as Murdoch Mysteries and Slasher.

Our Branded Entertainment division drives profitable engagement using scripted series and original digital projects including the global phenomenon Carmilla and the scripted comedy Upstairs Amy for Walmart and Interac®.

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Who We Work With

Resources

Branded Entertainment is a proven option for building engagement.

But it’s a relatively new space and you, and your executive team, are going to have questions. Get the answers you need in our growing resources section.

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LEARN HOW YOU CAN LET YOUR BRAND LIVE A LITTLE

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